BRIAN SUBIRANA

 

Updated February  2007

 

Associate Professor of Information Systems

IESE Business School, University of Navarra             

Av. Pearson 21, 08034 Barcelona, Spain                                          

Phone: +34-93 253 4200                                                                  

Direct ISDN Videoconference: +34-93 253 6528                             

Email: Subirana “at” iese.edu. Fax: +34-93 253 4343                        

 

 

“Are we past 6Bf (27knots)? Want to windsurf? Otherwise, should we play with fun Lego robots?”

 

Areas of interest

 

Research interests: advanced learning technologies; information technology and executive leadership; management using high-resolution information; RFID, technology and operations; eContracting and legal programming; computational modeling of firms; activity based performance measurement of complex processes; IT-enabled industry transformation;

 

Education

 

PhD in Artificial Intelligence                                  MIT AI Laboratory, EECS (Area II)

 

M.Sc. in Management (MBA)                                  MIT Sloan School of Management

Concentration in technology management

 

B.Sc./M.Sc. Computer Science                                Polytechnic University of Catalonia

Minor in Physics (U.B.)

 

Academic Positions

 

Associate Professor                                                 Information Systems Department

Spring 2001—current                                            IESE Business School, University of Navarra

 

Assistant Professor, Spring 1995—Fall 2000         Information Systems Department

                                                                                IESE Business School, University of Navarra

 

Visiting Associate Professor                                   Auto-ID Laboratory

Part-time since 2004                                               Massachusetts Institute of Technology

 

Visiting Associate Professor                                   Information Technology Group

of Information Technologies                                   MIT Sloan School of Management

Spring 2002, spring 2003, fall 2003, summer 2004

 

Teaching

 

My teaching centers on Information Technology and Executive Leadership.

 

 

Publications

 

“Read, think, act, write”

 

I know that enclosed list has some errors. Please, email them if you see some.

 

 

Refereed Journal Papers:

 

 

1.            Legal programming Vol 49, No. 9, pp.57-62. Communications of the ACM. September 2006. (Co-authored with M. Bain.)

 

2.            Executive leadership and ITs technical details: teaching approach for Steelscreen.com and beyond. pp. 159-164(6). Volume 19, Number 2, June 2004.

 

3.            Steelscreen.com: why IT is not everywhere in B2B and the role of the CEO in ‘IT’. pp. 149-158(10). Volume 19, Number 2, June 2004.

 

4.            Architecting and managing virtual learning networks: a business process-orientated approach to legal compliance. Vol 21, No. 5, pp. 598-613. European Management Journal, 2003. Pergamon-Elsevier. (Co-authored with M. Bain.)

 

5.            Legalizing shopping agent processes. Computer Law and Security Report Journal, Elsevier Science. Vol. 19, Issue 5, Pp. 375-387. 2003. (Co-authored with first author M. Bain.)

 

6.            E-commerce oriented software agents: Some legal challenges of advertising and semi-autonomous contracting Agents, The Computer Law and Security Report, Volume 19, Issue 4, Pages 282-288. Elsevier Science. 2003. (Co-authored with first author M. Bain.)

 

7.            Towards legal programming: a legal analysis of ecommerce and personal assistant agents using a process / IT view of the firm,  The Computer Law and Security Report Journal, Volume 19, Issue 3, Pages 201-211, Elsevier Science. 2003. (Co-authored with first author M. Bain.)

 

8.            Transaction streams: theory and examples related to confidence in Internet-based electronic commerce. Journal of Information Technology. Vol. 15. No. 1, pp: 3 – 16. 2000. (Co-authored with Dr. P. Carvajal.)

 

9.            Zero entry barriers on a computationally complex world: Transaction streams and the complexity of the digital trade of intangible goods. Journal of End User Computing. Vol 12. No. 2. 1999.

 

10.        Texture frame curves and regions of attention using adaptive non-cartesian networks. Pattern Recognition. Vol. 32, pp. 503-515. Pergamon. Published by Elsevier Science Ltd., 1999.  (Co-authored with first author Dr. J.R. Serra and Professor A. Del Bimbo.)

 

11.        The transformation of the publishing industry and sustainable business models: Readers Inn. Journal of Information Technology Cases & Applications. Vol. 1, No. 4/1999.

 

12.        Mercados electrónicos en Internet: un modelo evolutivo basado en flujos de transacciones. Harvard Deusto Business Review, 1999 SEP-OCT; (92). Pp. 84—93. (Co-authored with first author J. Valor and P. Carvajal).

 

13.        Mapping insurance transaction streams. International Journal of Electronic Markets, Vol. 8, No. 4, 12/1998. (Co-authored with Dr. P. Carvajal.)

 

14.        Attentional frames, frame curves and figural boundaries: The inside/outside dilemma. Vision Research. Vol. 36, No 10, pp. 1493-1501. Pergamon. Published by Elsevier Science Ltd., 1996. (Co-authored with Professor W. Richards.)

 

 

 

Journals (non peer review):

 

 

15.        Gestión de alta resolución. Clase Mundial, pág 56-68, Número 6. Invierno 2007. (Co-authored with Professors S. Sarma and E. Fleisch.)

 

16.        High-resolution management. IESE Alumni Magazine. pages 8-13. July-September 2006. (Co-authored with Professors S. Sarma and E. Fleisch.)

 

17.        Gestión de alta resolución. Revista de Antiguos Alumnos, págs 14-20. Julio-Septiembre 2006. Essentialy the same as the referente above but in Spanish. (Co-authored with Professors S. Sarma and E. Fleisch.)

 

18.        MIT and IESE study shows RFID’s value. RFID Journal. May 2006. This is not a publication written by me but a descripcion of the joint IESE-MIT research that I have co-lead with Prof. S. Sarma

 

19.        « Packetizing » the real world. IESE Alumni Magazine. Pages 22-25. July-September 2004. (Co-authored with Professor S. Sarma, D. Endicott and G. Swamy.)

 

20.        Paquetizando con RFID. July-September 2004 Issue. Same as above but in Spanish. (Co-authored with Professor S. Sarma, D. Endicott and G. Swamy.)

 

21.        Response to “Little bang for the RFID buck”. Technology Review. Letters to the Editor. February, 2004. (Co-authored with Professors S. Sarma and S-P Kothari.)

 

22.        Technology’s impact on the future of organizations. IESE Alumnae Magazine, nº 88. Published interview in conjunction with Malone, T.W. December 2002-March 2003 issue.

 

23.        Entender Internet . Una teoría sobre la evolución de los mercados electrónicos vía Internet.  Revista de Antiguos Alumnos, nº 78, pág 10-19. (En colaboración con Carvajal, P. and Valor, J. Junio 2000.)

 

 

 

Books and Contributions to Books:

 

 

24.        Legal programming. Designing legally compliant RFID and software agent architectures for retail processes and beyond. Research monograph published by Ed. Springer, 2005, 313 pages. ISBN: 0387234144. (Co-authored with M. Bain.)  

 

25.        Sources of information value. Strategic framing and the information industries. Pergamon-Macmillan Press. 2003. ISBN: 1403912335. (Co-authored with first author Professor J.E. Ricart and Professor J. Valor, foreword by Professor Pankaj Ghemawat.)

 

26.        La influencia de las tecnologías de la información y comunicaciones en el empleo: Factores determinantes a nivel de empresa. In "Empleo y nuevas tecnologías. Cómo las nuevas tecnologías transforman el mundo del trabajo", Estudios y Ediciones IESE, S.L., 2000, págs. 97-124. (Co-authored with first author Professor R. Andreu and Professor J. Valor.)

 

27.        Transactions streams and value added: sustainable business models on the Internet. In New managerial mindsets: organizational and strategy implementation, 1998. Edited by M.A.Hitt, J.E.Ricart and R.D.Nixon. John Wiley & Sons. Pp. 129-148.

 

28.        La sociedad virtual. Biblioteca IESE de Gestión de Empresas (Volumen 45). 1997. ISBN 84-413-0772-5. Ed. Folio, S.A.. Estudios y Ediciones IESE, S.L.. In Spanish. “Sources of information value” (25) is an English Book that has evolved from this book. This book contains three contributions. (Co-authored with first author Professor J.E. Ricart and Professor J. Valor).

 

29.        Internet y comunidades virtuales. Biblioteca IESE de Gestión de Empresas (Volumen 45). Pgs 43-64. 1997. Ed. Folio, S.A.. Estudios y Ediciones IESE, S.L. This is one of three chapters writen for (28).

 

30.        Valor añadido en los sistemas y productos de información. Biblioteca IESE de Gestión de Empresas (Volumen 45). Pgs 65-98. 1997. Ed. Folio, S.A.. Estudios y Ediciones IESE, S.L. This is one of three chapters writen for (28).

 

31.        Taxonomía de las industrias de la información y transformación sectorial. Biblioteca IESE de Gestión de Empresas (Volumen 45). Pgs 99-138. 1997. Ed. Folio, S.A.. Estudios y Ediciones IESE, S.L. This is one of three chapters writen for (28).

 

32.        Contour texture and frame curves for the recognition of non-rigid objects. Shape in picture: Mathematical description of shape in grey-level images, 1992. Edited by Y. O, A. Toet, D. Foster, H.J.A.M. Heijmans, and P. Meer. Springer-Verlag. Pp. 393-402.

 

33.        Circuitos de corriente alterna. U.B. Press, 1986. (co-authored with Professor J. Codina.)

 

 

 

Research Papers:

 

 

34.        Where is the measurement? A Bibliography and Exploratory Review of the Impact of IT Investments on Business Process Performance (draft). February 2006. (Co-authored with Professor E. Brynjolfsson and Y. Kim.)

 

35.        What is RFID worth to your company? Measuring performance at the activity level. MIT Sloan Working Paper 2006 (Co-authored with R. Laubacher and Professor T. Malone and S.P. Kothari.) January

 

36.        EPC Changing the CPG industry: Improving retail promotional execution. EPC Global White Paper, 2006. (Co-authored with C. Ferguson, S. Sarma, S. Langford, M. Spears, G. Jastremski, J. Dubash and R. Lee.)

 

37.        EPC Changing the CPG industry: Electronic Proof of Delivery. Co-authors: Sarma, S.; Ferguson, C; Supple, J; Spears, M; Lee, R.; Dubash, J.; Mason, M.; Langford, S; Roth, L;. EPC Global White Paper, 2006. (Co-authored with C. Ferguson, J. Supple, M. Mason, L. Roth, S. Sarma, S. Langford, M. Spears, J. Dubash and R. Lee.)

 

38.        Assessing the value of RFID technology and EPCglobal standards for consumer goods manufacturers. EPC Global White Paper 2005. (Co-authored with H. Lee, B. Peleg-Gilliai, P. Rajwat and Prof. S. Sarma.)

 

39.        The peloton planing tool: Applying the peloton to the CPG industry. EPC Global White Paper 2004. Co-authored with S. Sarma, R. Lee, J. Supple and J. Dubash.)

 

40.        Measuring the impact of information technology on value and productivity using a process-based approach: The case for RFID technologies. MIT Sloan Working Paper No. 4450-03.  2003. CCS Working Paper No. 223. (Co-authored with C.Eckes, G. Herman and Professors S. Sarma and M. Barrett.)

 

41.        IT/Automation cost reduction in Intel's manufacturing environment. Cambridge, MA: MIT Sloan, 2003. (Co-authored with T. Welton and S. Stanzyk.)

 

42.        Zero entry barriers in an NP-complete world: Transaction Streams and the Complexity of Electronic Markets. IESE Research Paper No. 387, 1999.

 

43.        Transaction streams: definition and implications for trust in Internet-based electronic commerce. IESE Research Paper No. 376, 1998. (Co-authored with Dr. P. Carvajal.)

 

44.        Mid-level vision and recognition of non-rigid objects. MIT AI-Technical Report No. 1442, MIT Artificial Intelligence Laboratory, Cambridge, MA, 1993.

 

45.        Ridge-detection for the perceptual organization without edges. MIT AI-Memo No. 1318, MIT Artificial Intelligence Laboratory, Cambridge, MA, 1992.  (Co-authored with K.K. Sung.)

 

46.        Perceptual organization, figure-ground, attention and saliency. MIT AI-Memo No. 1218, MIT Artificial Intelligence Laboratory, Cambridge, MA, 1991. (Co-authored with Professor W. Richards)

 

47.        Curved Inertia Frames: Perceptual organization and attention using convexity and symmetry. MIT AI-Memo No. 1137, MIT Artificial Intelligence Laboratory, Cambridge, MA, 1991.

 

 

 

Conference Proceedings:

 

 

48.        The peloton forecasting: An approach for emerging technologies. XXVI International Symposium of Forecasting. 2006. (Abstract co-authored with Professor S. Sarma and V. Thuvara.)

 

49.        Steelscreen.com: Why IT is not everywhere in B2B and the role of the CEO in “IT”. International Conference on Information Systems. Dec. 2003.

 

50.        Designing virtual communities to support E-Commerce adoption; The eBusiness and eWork Conference, Venice, Italy, 2001. (Co-authored with first author Professor A. Angehrn and T. Nabeth.)

 

51.        Readers Inn: The future of product and services distribution and the transformation of the publishing industry. 7th European Conference on Information Systems, Copenhagen, June 23-25, 1999. Vol. 3, pp. 964-983.

 

52.        Integrating insurance transaction streams into electronic markets. Information Resources Management Association International Conference, Hershey, PA, USA, May 16-19, 1999. Pp. 1020-1024. (Co-authored with Dr. P. Carvajal.)

 

53.        Mercados electrónicos en Internet y flujos transaccionales. Primer Congreso Internacional de la Iberoamerican Academy of Management, Madrid, Spain, December 9-11, 1999. (Co-authored with main author Professor J. Valor and P. Carvajal.)

 

54.        Transaction streams: sustainable business models on the Internet. Fifth European Research Workshop on Electronic Markets, Brunel University, Uxbridge, London, England, September 14-15, 1998. (Co-authored with P. Carvajal.)

 

55.        The information and communication technologies influence in employment: The ICT firm employment factors. Second Workshop on employment, Barcelona, Spain, June 22-23, 1998. The ideas presented were published in (26). (Co-presented with first author Professor R. Andreu and Professor J. Valor).

 

56.        A case for convergence. Managing service operations; lessons from the service and the manufacturing sectors. 4th International Conference of the European Operations Management Association, Barcelona, Spain, 15-18 June 1997. Pp. 283-288.

 

57.        Towards business best practice transfer for SMEs: Service analysis. Managing service operations: lessons from the service and the manufacturing sectors. 4th International Conference of the European Operations Management Association, Barcelona, Spain 15-18 June, 1997. Pp. 135-140. (Co-authored with main author Professor J. Peppard and A. Savoldelli.)

 

58.        Adaptive non-cartesian networks for vision. IX International Conference on Image Analysis and Signal Processing, Florence, 1997. Pp. 351-356. (Co-authored with main author J.R. Serra.)

 

59.        Perceptual grouping on texture images using non-cartesian networks. IEEE International Conference on Pattern Recognition, Vienna, 1996. Vol. B, pp. 462-466. (Co-authored with main author J.R. Serra.)

 

60.        Sparse groups: A polynomial middle-level approach for object recognition. IEEE International Conference on Pattern Recognition, Vienna, 1996. Vol. A, pp. 81-84. (Co-authored with main author M. Molina-Gamez.)

 

61.        Ridge detection for the perceptual organization without edges. IEEE Third International Conference on Computer  Vision, Berlin, 1993. Pp. 25-35. (Co-authored with K.K. Sung.)

 

62.        Parallel visual processing using random networks. In Proceedings of the III MIT Workshop on Supercomputing. Cape Cod, MA, 1993. Pp. 120-122. (Co-authored with S. Casadei.)

 

63.        Learning for contour texture and recognition. In Proceedings of the III IMACS International Workshop on: Qualitative Reasoning and Decision Technologies, Barcelona, Spain, 1993. Pp. 268-277.

 

64.        Perceptual organization without edges. In Proceedings  DARPA Image Understanding Workshop, San Francisco, 1992. Pp. 145-155. (Co-authored with K.K. Sung.)

 

65.        On contour texture. IEEE Conference on Computer Vision and Pattern Recognition, Maui, HW, 1991. Pp. 753-754.

 

66.        Figure-ground in visual perception. Annual Meeting of the Association for Research in Vision and Ophthalmology, Tampa, FL, 1991. Vol. 32, No. 4, p. 697. (Co-authored with Prof. W. Richards.)

 

67.        Outside is more salient than inside; or not; or what? Steps towards a computational understanding of the role of holes, inside/outside, far/near, expansion/contraction and top/bottom in figure-ground segmentation. Second Boston University College of Engineering Graduate Student Conference on Intelligent and Sensory Systems, Boston, MA, 1991. (Co-authored with Prof. W. Richards.)

 

68.        The skeleton sketch: Finding salient frames of reference. DARPA Image Understanding Workshop, Boston, MA, 1990. Pp. 399-414.

 

69.        Curved Inertia Frames and the skeleton sketch: Finding salient frames of reference. IEEE Third International Conference on Computer Vision, Osaka, Japan, 1990. Pp. 702-708.

 

 

 

Cases:

 

 

70.        Google, Microsoft and the online advertising industry. SI-160-E.. 2007. This case should be available very soon. (Co-authored with D. Wright.)

 

71.        Social Wi-Fi: What should the mayor of a small town do? Caso SI-161-E IESE,  2007. Pending final revision. (Co-authored with A. Vassilopoulos.)

 

72.        The Metro Group Positioning in RFID in June 2005. SI-155-E. 2006.  (Co-authored with first author N. Muñoz and Professor L. Renart.)

 

73.        Metro Wal-Mart RFID adoption. MIT-IESE Case Study. 2005. The case is being incorporated into the IESE Collection. (Co-authored with first author J. Rice, Renaat Ver Eecke, and A. Tomlinson.)

 

74.        “Linux in 2004”. HBS Case series 9-705-407. 2004, revised 2005. (Co-authored with first author P. Ghemawat and C. Pham.)

 

75.        Oracle & “La Caixa” Partnership: Caixa Exchange, a supply chain marketplace offering. IESE Publishing Case Series. Case SI-138. 2003. (Co-authored with E. Puigdengoles.)

 

76.        NTT DoCoMo: Mobile multimedia (E-Foma). IESE Publishing Case Series. Case SI-136. 2002. Last Edition 3/02.

 

77.        NTT DoCoMo: Multimedia móvil (E-Forma). IESE Publishing Case Series. Caso SI-136. 2002. Última Edición 11/02. (in Spanish). (Same as above translated to Spanish).

 

78.        NTT DoCoMo: Mobile multimedia (D). IESE Publishing Case Series. Case SI-135. 2002. Last Edition 4/02.

 

79.        NTT DoCoMo: Multimedia a través de telefonía móvil (D). IESE Publishing Case Series. Caso SI-135. 2002. Última Edición 12/02. (in Spanish). (Same as above translated to Spanish).

 

80.        NTT DoCoMo: Mobile multimedia (C). IESE Publishing Case Series. Case SI-134. 2002. Last Edition 3/02.

 

81.        NTT DoCoMo: Multimedia a través de telefonía móvil (C). IESE Publishing Case Series. Caso SI-134. 2002. Última Edición 12/02. (in Spanish). (Same as above translated to Spanish).

 

82.        Caprabocasa.com. IESE Publishing Case Series. Caso SI-133.2002. Última Edición 9/02. (in Spanish).

 

83.        Making of Readers Inn. IESE Publishing Case Series. Case SI-132. 2001. Last Edition 1/02.

 

84.        Revolución en la industria musical. IESE Publishing Case Series. Caso SI-131. 2001. Última Edición 1/02. (in Spanish). (Same as above translated to Spanish).

 

85.        NTT DoCoMo: Mobile Multimedia (B). IESE Publishing Case Series. Case SI-125. With Cook T., Gosh A. Last Edition 1/02.

 

86.        NTT DoCoMo: Mobile multimedia (A). IESE Publishing Case Series. Case SI-124. With Cook T., Gosh A. 2001. Last Edition 1/02.

 

87.        Netcentives & ClickRewards. IESE Publishing Case Series. Caso SI-128. Con Cox C. 2001. Última Edición 9/01.

 

88.        Globecash. IESE Publishing  Case Series. Case SI-123. 2001. Última Edición 6/01.

 

89.        Palm, Inc. IESE Publishing Case Series. Case SI-122. With Cook T., Ghosh A. 2001. Last Edition 5/01.

 

90.        Steelscreen.com: Challenges in aligning technology and strategy in B2B. IESE Publishing Case Series. Case SI-118. Last Edition 9/02.

 

91.        Steelscreen.com: B2B y desafíos en desarrollo de productos y tecnología. IESE Publishing Case Series. Caso SI-118. 2000. Última Edición 2/02. (in Spanish). (Same as above translated to Spanish).

 

92.        Readers Inn: The future of product and services distribution and the transformation of the publishing industry (B). Epilogue. IESE Publishing Case Series. Case SI-109. 1999. Last Edition 11/99.

 

93.        Readers Inn:El futuro de la distribución de producto y de servicios y la transformación del sector editorial (B). Epílogo. IESE Publishing Case Series. Caso SI-109. 1999. Última Edición 4/00. (in Spanish). (Same as above translated to Spanish).

 

94.        Readers Inn: Virtual distribution on the Internet and the transformation of the publishing industry. IESE Publishing Case Series. Case SI-93. With Zuidhof M. 1996. Last Edition 4/02.

 

95.        Readers Inn: Distribución virtual en Internet y la transformación del sector editorial. IESE Publishing Case Series. Caso SI-93. Con Zuidhof M. 1996. Última Edición 4/01. 1996. Última Edición 4/01. (Same as above translated to Spanish).

 

96.        Readers Inn Teaching Note. IESE Publishing Case Series. Teaching Note SIT-1. With Zuidhof M. 1996. Last Edition 11/96.

 

97.        Llibresa (A). IESE Publishing Case Series. Case SI-85. With Zuidhof M.  1995. Last Edition 4/01.

 

98.        Llibresa (A). IESE Publishing Case Series. Caso SI-85. Con Zuidhof M. 1995. Última Edición 1/00. (in Spanish). (Same as above translated to Spanish).

99.