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| Pedro Nueno Iniesta | |
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Personal Information
Higher Education
• Technical Architect, Escuela Técnica de Aparejadores. Barcelona, 1966. • Industrial Engineer, Escuela Técnica Superior de Ingenieros Industriales. Barcelona, 1968 • Doctor of Business Administration. Graduate School of Business Administration, Harvard University. Boston (USA), 1973
Teaching and Research Experience
• IESE, University of Navarra
· China Europe International Business School (CEIBS), Shanghai 1994 – present Professor 1.1.05 – present Executive President
· Guest Professor at IPADE, Mexico, 1975, 1976 and 1985 (Advanced Management Program) · Guest Professor at Harvard Business School, Boston (USA), during the 1979-80 academic year (2nd year, Masters Program), 1988, 1989, 1996, 1997, 1998 · Guest Professor at IAE, Argentina, 1978-1992 · Guest Professor at University of Piura, Top Management Program, Peru, 1982 · Guest Professor at Oxford University, 1983 · Guest Professor at Nijenrode Business School (The Netherlands), 1985, 1987, 1988, 1991, 1992, 1993, 1994 · Guest Professor at University of Twente (The Netherlands), 1988 · Guest Professor at IEDC (Slovenia), 1998, 2004, 2006 · Guest Professor at AESE, Lisbon (Portugal), 2004, 2006 · Guest Professor at Harvard University, Boston (USA), 2003, 2004, 2005, 2006, 2007
• Main courses taught: · World Bank Group Executive Development Program (Harvard, INSEAD, Stanford, IESE) 1997, 1998 · GPMD Program, Michigan University, 1994-2000 · SMTC Program, Stanford University, 1996-2000 · AMS Program, Harvard, 1996 · Master of Business Administration Program (MBA) and Executive Master: o Production Management II (1st year, MBA, Spanish and English sections) o New Business Ventures (2nd year, Spanish and English sections) o Production Management III (2nd year, Spanish and English sections) o Management of Technology and Restructuring (2nd year, Spanish and English sections) o Procurement Management (2nd year, MBA, Spanish and English sections)
· International Programs o Global Executive MBA o AMP o Global CEO Program for China, HBS-CEIBS-IESE o Senior Executive Program, Tsinghua-CEIBS-HBS
· Executive Development (programs for experienced managers): o Production Management: Production Policy o Operations Management o Technology and Innovation Management o International Business o Industrial Policy o Turnaround o Entrepreneurship/Intrapreneurship · Participation in Continuous Education Seminars: o Foreign Direct Investment (Barcelona) o Investments in Southern France (Port Barcarés, France) o Investments in the Sunbelt (with Tulane University, New Orleans) o New Business Ventures (with the Sterling Institute, in Washington, D.C.) o Foreign Direct Investment (with Miami University, in Miami) o Harvard-IESE Seminar in Memory of Ralph M. Hower o Japan: Challenge of the 80s (with Keio University, Japan, in Barcelona) o Productivity o Japan: Just-in Time Management, 1988-1991. o China from the Inside, China, 1996-1999. o New Business Forum, 1991-2008.
· Major annual industry-based conferences: o Automotive Industry, 1986-2007 o Textile Industry, 1989-1992, 2002 o Steel Industry, 1989 (Brussels), 1991 (Barcelona), 1993 (Milan), 1995 (Brussels) o Health Care Industry, 1994-2005 o High Performance Chemicals, 1998 o Fashion and Luxury Brands, 1998, 2000, 2001 (Milan), 2002-2007 (Barcelona), 2008 (Shanghai) o Biotechnology Industry: 2004 o Communication and Advertising: 2005-2007 o Pharmaceuticals: 2006
· Special Seminars: o Training Methodology seminar, World Bank, Washington, 1981 o Case Development workshop (with the European Foundation for Management Development), 1985 o “La Iniciativa Emprendedora y la Empresa Familiar”, 2002 o Champions Forum, 2003 o Management Within Two Cultures, Real Colegio Complutense in collaboration with Harvard University, 2003-2007
Research Projects Financed by Various Institutions:
Books and contributions
Doctoral Thesis: "A Comparative Study of the Capacity Decision Process in the Steel Industry: The U.S. and Europe" (Graduate School of Business Administration, Harvard University. Boston, 1973) 297 pages.
With Robert B. Stobaugh, et al.: "U.S. Multinational Enterprises and the U.S. Economy". The Multinational Corporation: Studies on U.S. Foreign Investment, Volume I. (Superintendent of Documents. Washington, 1974) 37 pages.
With Robert B. Stobaugh, et al.: Nine Investments Abroad and their Impact at Home (Graduate School of Business Administration, Harvard University. Boston, 1974) 222 pages.
"Suggested Approach to the Problem of Adjustment of Technology in Developing Countries", contribution to the book Temas de Educación para los Negocios (Education Topics for Business) in memory of Professor Ralph M. Hower (EUNSA. Pamplona, 1975,) pages 223-245.
Contributor to the book Management Education in Europe: Towards a New Deal (European Foundation for Management Development, EFMD, and Deutsche Vereinigung zur Förderung der Weiterbildung von Führungskräften, Wuppertaler Kreis. Brussels, 1977) 137 pages.
With Nieves Martínez and José Sarlé: Las Inversiones Españolas en el Extranjero (Spanish Foreign Investments). (EUNSA. Collection The Firm and its Environment, IESE. Pamplona, 1981) 282 pages.
Contributor to the book Jornadas sobre Desfases Tecnológicos (Discussion on Technological Gaps) (Patronat Català Pro Europa. Barcelona, 1982) 144 pages.
Review of book Europe + Latin America + the Multinationals, by Bernard A. Lietaer, published in the Journal of International Business Studies, 1984.
Contributor to the book New Patterns of Work by David Clutterbuck. Chapter: "Spinning off employees as independent subcontractors" (Grower Press. England, 1984).
Contributor to the book Desindustrialització a Catalunya: Causes i Propostes de Futur. Chapter: "El Futuro de las 'Industrias de Futuro' en Catalunya" (The Future of the 'Industries of the Future' in Catalonia). (Col·legi d'Economistes de Catalunya. Barcelona, April, 1985).
Author of the book Osuna, El Reto de su Futuro (Osuna, the Challenge of the Future), under the coordination of the Sociedad de Estudios e Iniciativas (SEISA. Barcelona, 1985).
Contributor to the Gran Enciclopedia del Mundo, Volume 26 with articles "Quality Circles" and "Spinning off employees as independent subcontractors". (Durvan, S.A. Publishers. Bilbao, 1985).
Member of the Editorial Committee and co-author of the Encyclopedia of Business Management (Editorial Orbis. Barcelona, 1985)
Contributor to the Encyclopedia of the Economy (Editorial Orbis. Barcelona, 1985).
Contributor to the book Technology in the Modern Corporation, Mel Horwitch, “The Status of Technology Strategy in Europe” (Pergamon Press, New York, 1986) pp. 145-166.
Author of Supporting Infrastructure for Innovation, Technology Transfer and Enterprise Creation in Spain and Portugal, Commission of the European Communities (EEC. Luxembourg, 1987), 119 pages.
Contributor to Regional Cultures, Managerial Behavior and Entrepreneurship. An International Perspective, chapter titled "Catalan Regional Business Culture, Entrepreneurship, and Management Behavior: An Exploratory Study" edited by Joseph W. Weiss (Quorum Books, Connecticut, 1988) 207 pages (pp. 61-77).
Utilization of the results of public research and development in Spain and Portugal. Commission of the European Communities (EEC. Luxembourg, 1989) 132 pages.
With Gert Pregel and Rafael Suñol: Instrumentos Financieros al Servicio de la Empresa (Financial Instruments at the Service of the Corporation) (Ediciones Deusto. Bilbao, 1989. Updated 3rd edition, 1997) 190 pages.
Contributor to the book Proceedings of the First IFTM Conference July 17th-19th 1989, edited by M.A. Dorgham (Inderscience Enterprises Limited with the assistance and co-operation of the United Nations Educational, Scientific and Cultural Organisation - UNESCO, 1990).
Author of the book Reflotando la Empresa. Corporate turnaround (Ediciones Deusto. Bilbao, 1991) 191 pages. Translated to French: Assainir l’entreprise en difficulté (Les Editions d’Organisation, Paris, 1993), English: Corporate Turnaround (Kogan Page, London 1993) and Dutch: Herstructurering van de Onderneming (Management Press b.v. Amsterdam, 1994).
Contributor to the book: Las 49 empresas con más futuro (The 49 most promising companies) (Ediciones Gestión 2000. Barcelona 1996) 251 pages.
Author of the book: Emprendiendo. El arte de crear empresas y sus artistas (Ediciones Deusto, 1993) 219 pages. Translated to English: Entrepreneuring. The Art of Business Creation and its Artists (IIF. Barcelona, 1996).
Contributor to the book Emprender con éxito (Successful Entrepreneurship) with the chapter “Consideraciones previas al lanzamiento de una nueva empresa” (Previous considerations to the launching of a new company) (Ediciones Gestión 2000, Tecno Impuls, 1996) 169 pages (pp. 9-35).
Training the Fire Brigade (EFMD, European Foundation for Management Development, Brussels, 1996).
Contributor to the book Technology and Services in the Information Society with the article “Why innovation is in fashion” (PMP, Bilbao, 1996) pp. 44-55. Proceedings of the X World Congress held on June 3-5 in Bilbao.
Proceedings of the seminar A New Procurement Paradigm edited by Prof. Pedro Nueno, 1996.
Proceedings of the seminar The Impact of New Technologies on the Restructuring Process of the Pan-European Steel Industry (edited by Prof. Pedro Nueno, 1996).
Contribution to the book Casesamling i strategi with the case “HolteProsjeckt Innkopspartner”, edited by Göran Roos (Fagbokforlaget, Bergen-Sandviken, Norway, 1996) pp. 139-160 (IESE, P-884-E).
Contributor to the book La gestión de empresas hoy (Management today) with the article “¿Enfocarse o diversificar?” (Ediciones Folio, Biblioteca IESE de Gestión de Empresas, Vol. 1, Ed. Folio, Barcelona, 1997) 90 pages.
Coauthor of The Light and the Shadow. Essence of European Innovation (Capstone, 1997). Translated to Spanish, La Luz y la Sombra and to Catalan, La Llum i l’Ombra (Ediciones Deusto, 1998) 225 pages.
Author of the book: Compitiendo en el Siglo XXI (Gestión 2000. Barcelona, 1998) 308 pages.
Contributor to the book La regeneración de la empresa (The regeneration of companies) with “Mejorando la capacidad innovadora de la empresa” (Biblioteca IESE de Gestión de Empresas, Volumen 50, Ed. Folio, Barcelona, 1998).
Contributor to the book Lo que se aprende en los mejores MBA (What you can learn in the best MBAs) with the chapter “Emprender” (Gestión 2000, Barcelona, 1999) pp. 51-68.
Contributor to the book Consideraciones éticas sobre la iniciativa emprendedora y la empresa familiar (Ethical considerations regarding entrepreneurship and family business) with the chapter “Etica de la iniciativa emprendedora. Un caso práctico” (EUNSA, Pamplona, 1999) pp. 99-114.
Contribution to the book “Mastering enterprise” edited by Sue Birley and Daniel Muzyka with the chapter The Dragon Breathes Enterprising Fire (Financial Times, 2000) pp. 216-224.
Contributor to the Gran Enciclopedia del Mundo (World Encyclopedia), Volume 34, with the chapter “La Economía Globalizada” (Durvan, Bilbao, 2001) pp. 238-242.
Contributor to the book Reflexiones sobre la Sociedad de la Información with the chapter “La formación humana y las nuevas tecnológias” (SEDESI. Madrid, 2003) pp. 53-59.
Proceedings of the CCCB’s Economic Seminar “El futur econòmic de Catalunya: lideratge econòmic i poder polític,” published in Spanish and Catalan (Barcelona, CCCB, June, 2002).
Contributor to the book Creación de empresa: los mejores textos (Business Creation: the Best Texts), with the chapter “El espíritu emprendedor” (The entrepreneurial spirit). (Editorial Ariel, Barcelona, 2003) pp. 171-186.
Contributor to the book Creación de empresas. Entrepreneurship (Business Creation. Entrepreneurship), dedicated to professor José María Veciana Vergés, with the chapter “Emprendiendo dentro de la empresa” (Entrepreneurial activity within the company) (Barcelona: Manuals de la Universitat Autònoma de Barcelona, 2003) pp. 191-198.
La Competitividad del Sector del Automóvil. Bases para un Libro (Competition in the Automotive Sector: Bases for a Book) (Madrid, Fundación Instituto Tecnológico para la Seguridad del Automóvil, FITSA. 2003) 383 pages.
Contributor to the book Un segle d’historia (1904-2004) with the chapter “Una perspectiva sobre les Caixes d’Estalvis” (Caixa de Pensions de Barcelona, 2004) pp. 77-80.
Automoción de Galicia. Visión 2010 (CEAGA: Cluster de Empresa de Automoción Galicia, CTAG: Centro Tecnológico de Automoción de Galicia y PSA Peugeot Citroen de Vigo. Vigo, 2005).
Author of the book Emprendiendo. Hacia el 2010 (translated to English, Entrepreneuring. Towards 2010) (Barcelona, Ediciones Deusto, 2005) 252 pages.
Collaboration in the book Cien empresarios catalanes (One hundred catalan businessmen) with the chapter dedicated to “Pere Carbó (1921-2001)” (LID Editorial Emrpesarial. Madrid, 2006) pp. 625-628.
Collaboration in the book Las empresas con más futuro. Excelencia en la creación de valor, 2007 (CRF and LID Editorial Empresarial. Madrid, 2007) 477 pages.
Author of the book Cartas a un joven emprendedor (Letters to a young entrepreneur) (Barcelona, Crítica, 2007) 151 pages.
Articles in specialized publications
"Innovación Financiera: Venture Capital". CEAM no. 139. Barcelona, November- December, 1976, pp. 15-20.
"Influencia de la tecnología en la economía y los negocios. El Caso Español" (Influence of technology in the economy and in business. The Case of Spain). Alta Dirección no. 72. Barcelona, March-April 1977, pp. 197-207.
"Criterios para dirigir el crecimiento y la diversificación" (Criteria for managing growth and diversification). Istmo no. 110. Mexico, May-June 1977, pp. 32-43.
"Dirección del Crecimiento y la Diversificación" (Management of Growth and Diversification). Alta Dirección no. 73. Barcelona, May-June 1977, pp. 229-236.
"La formación para la PME en el extranjero" (Training for Small and Medium-sized businesses abroad). CEAM no. 144. Barcelona, September-October 1977, pp. 21-26.
"Empresarios de Pequeña y Mediana Empresa: ¿son de verdad víctimas o simplemente se han puesto de moda?" (Managers of Small- and Medium-Sized Enterprises: are they really victims or have they just become fashionable?). Alta Dirección no. 86. Barcelona, July-August 1979, pp. 25-31.
"Producción de la Tecnología en España" (Technology Production in Spain). Economía Industrial no. 188. Madrid, September 1979, pp. 59-65.
"La Gerencia Profesional" (Professional Management). CEAM no. 157. Barcelona, November-December 1979, pp. 45-47.
"Evaluación de la Inversión Española en el Extranjero" (Assessment of Spanish Foreign Investments). Economía Industrial no. 201. Madrid, September 1980, pp. 47-53.
"Las inversiones directas españolas en el extranjero" (Spanish Foreign Direct Investment). Harvard-Deusto Business Review no 4. Bilbao, October-December 1980, pp. 156-161.
"La productividad indirecta en la empresa" (Indirect Productivity in Companies). CEAM no 164. Barcelona, January-February 1981, pp. 31-34.
"El reto con el exterior" (The Challenge Abroad). Horizonte Empresarial no. 1905. Barcelona, May 1981, pp. 19-21.
"Los Círculos de Calidad. ¿Es exportable esta metodología japonesa?" (Quality Circles: Can this Japanese Methodology be exported?). CEAM no. 167. Barcelona, July-August, 1981, pp. 5-8.
"Gestión Empresarial y Reconversión" (Business Management and Conversion). CEAM no. 170. Barcelona, January-February 1982, pp. 35-40.
"La Formación en el Campo de la Pequeña y Mediana Empresa (PYME)" (Training in small and medium-sized enterprises). Economía Industrial no. 223-224. Madrid, July-August 1982.
"The Case of Spain". International Management Development, EFMD. Brussels, Autumn 1983.
"Los Círculos de Calidad" (Quality Circles). Horizonte Empresarial no. 1938. Barcelona, November 1983.
“La Innovación y la Formación” (Innovation and Training). Boletín de Estudios Económicos, Vol. 39, no. 121, April 1984.
Editor of the economic study "The Spanish Economy: Current Situation and Perspectives". (IESE, Department of Research. Barcelona, March, 1985).
With Jan P. Oosterveld: "The Status of Technology Strategy in Europe", Technology In Society, Vol. 7, number 2/3 (Pergamon Press, 1985).
"Oportunidades de trabajo en el futuro" (Future working opportunities). Published by John Naisbitt and the Naisbitt Group, Barcelona, Folio, 1986.
"El Papel de la Macroingeniería en la Escena Económica Europea" (The Role of Macro-engineering in the European Economic Scene). Bulletin no. 34 Círculo de Empresarios. Madrid, April-June, 1986.
“Desmitificando un poco el management japonés” (A little demystification of Japanese Management). Alta Dirección, no. 130, November-December,1986.
“Gestión Empresarial del diseño” (Design Management). Economía Industrial (Ministerio de Industria y Energía), no. 254, March-April, 1987.
“Macro-Ingenierie: Recommandations d'Ordre Strategique et Operationnel”. Revue Française de Gestión, no. 62, March-April-May, 1987.
“Definición y conceptos de rentabilidad empresarial” (Corporate profitability: definition and concepts ). AEDIPE, December 1987.
“Managing Technology Alliances”. Long Range Planning, vol. 21, no. 3, June 1988.
"El Papel de la Macroingeniería en la Escena Económica Europea" (The role of Macro-Engineering in the European Economic Scene). Boletín del Círculo de Empresarios, no. 34, (Madrid: April-June, 1986).
"The Role of Macro-Engineering in the European Economic Scene". Technology in Society, Vol. 10. (Pergamon Press, 1988) pp. 99-112.
“Utilization of the Results of Public Research and Development in Spain and Portugal. Collection Innovation & Technology Transfer, Directorate-General of Telecommunications, Information Industries and Innovation of the European Communities” (EUR 11538 EN, 1989).
“Impacto económico de los grandes proyectos tecnológicos” (The economic impact of large technological projects). Revista de Economía, no. 3, 1989.
“El Monopolio de la ética” (Ethic’s Monopoly). Economics, no. 31, June 1990.
“Lo cortés no quita lo valiente” (Being cruel to be kind). Economics, no. 32, July-August 1990.
“Feudalismo, paternalismo y management japonés” (Feudalism, paternalism and Japanese management). Economics, no. 33, September 1990.
Guest Editor of "The Changing Nature and Environment of Major Technological Projects", special edition of Technology in Society. Vol. 12, No. 12, 1990 (Pergamon Press), 223 pages.
"Technological strategy: formulation, method and implementation" with José M. Argüelles and Luis Miravitlles, European Business Journal, Vol. 2, issue 1, Quarterly, 1990.
“Política industrial, competencia y grupos industriales” (Industrial policy, competition and industrial conglomerates). Política industrial, teoría y práctica (Colegio de Economistas de Madrid, 1992).
“La dinámica del sector del automóvil”, MK. Marketing + Ventas (Madrid: special issue, September 1994), pp. 36-38.
“Automoció: com enfocar la recuperació”. Revista d’Indústria, no. 3 (Barcelona: Generalitat de Catalunya, 3rd Quarter,1994) pp. 4-5.
“Evolución de los conceptos de management” (The evolution of management concepts), Barcelona Management Review, no. 1, January-April, 1996, pp. 73-83.
“El Emprendedor. Definiciones y mitos” (Entrepreneur. Definition and Myths). Iniciativa Emprendedora no. 2 (Ediciones Deusto, January-February, 1997), pp. 21-24.
“Dinero para emprender. Un apunte sobre la búsqueda de financiación” (Money for Entrepreneurial projects. Notes on business financing). Iniciativa Emprendedora no. 6 (Ediciones Deusto, September-October, 1997), pp. 43-47.
“Las Compras del Sector Público” (Purchases of the Public Sector). Part-work chapter in Cinco Días’ Los Nuevos Retos del Sector Público ante la Unión Monetaria Europea (The new challenges of the Public Sector facing the European Monetary Union), November, 1997, pp. 73-76.
“Maintaining Your Personal Value” (IEDC, Kranj, Slovenia, 1998), 8 pages.
“China’s Emerging Business Class”. Asia Inc. Vol. 7, no. 4, November 1998, 38 pages.
“Go East Today for Success Tomorrow”, Asia Inc, June 1999, page 38.
“Emprendiendo en la era del mercado de capitales” (Entrepreneurship in the era of capital markets), Boletín de Estudios Económicos, vol. LIV, no. 167, August, 1999, pp. 241-250.
“Alliances and other things”, R&D Management, vol. 29, no. 4, October 1999, pp. 319-322.
“¿Es posible crear una cultura emprendedora?” (Is it possible to create an entrepreneurial culture?). ISTMO, Mexico, no. 42, 1999, pp. 4-7.
“Compitiendo en la era del mercado de capitales” (Competing in the era of capital markets), Barcelona Management Review, no. 12, September-December, 1999, pp. 69-75.
“La Capacidad innovadora de las empresas”. Revista Economía Industrial, Ministerio de Industria y Energía, no. 324 (VI), pp. 55-58.
“Un model de gestió empresarial per al transport públic” (A management model for public transport). Estudio TMB, un model de gestió per al transport públic, (Fundació Carles Pi i Sunyer d'Estudis Autonòmics i Locals, 2000), pp. 147-151.
“Emprender” (Entrepreneuring). Iniciativa emprendedora y empresa familiar, no. 21 (Ediciones Deusto March-April 2000), pp. 11-20.
“Chinese entrepreneurs move into the new economy.” Financial Times. December 2000.
“Attack the best form of defense”. Business Weekly. CHINA daily. February, 2001.
“Horizonte 2010”. AMEC EXPORT, April 2002, page 14.
“Tendencias futuras del sector automovilístico”, (Future trends in the automotive industry), e-Deusto, no. 21. October 2002, pp. 34-36.
“Oportunidades de crecimiento y desarrollo en el sector logístico” (Growth and Development Opportunities in the Logistics Industry), Revista Mecalux News, no. 56, January 2004. pp. 86-90.
“La empresa española y la oportunidad de China”, Revista de Economía Exterior, no. 30, Fall 2004, pp. 43-50.
“El textil, historia de una muerte anunciada”, Código 84, Jan-Feb 2005, pp. 12-13.
Regularly publishes in the media and frequent manuscript reviewer in the management field (for Harvard Business School Press, Strategic Management Society and others).
"Reasons for Foreign Investment in Manufacturing Facilities: U.S. versus non U.S. Multinational Companies". IESE. Research Paper no. 8. (Presented at the Assembly of the Academy of International Business, San Francisco, December 1984), 28 pages.
"Supplier and Subcontractor Development Abroad". IESE, Research Paper no. 11. (Presented in the International Assembly of the OECD on Research into Transfer of Technology, Paris, November 1975), published in the book Transfer of Technology by Multinational Corporations, Vol. II (OECD. Paris, 1977), 23 pages.
"U.S. Exports and U.S. Direct Investment in Spain: A Comparative Study of their Effects upon the Economies of both Countries". IESE, Research Paper no. 13. (Presented at the Assembly of the Academy of International Business, Dallas, December 1975), 23 pages.
"Spanish Report of WK-EFMD Project: Internal-External Training". IESE, Research Paper no. 15. (Presented in the EFMD, Assembly, Berlin, May 1976), 69 pages.
"The Protection of New Industries: Social Cost/Benefit Criteria". IESE, Research Paper no. 39. (Presented at the Symposium on Industrial Policy in the Eighties, Madrid, May 1980), 19 pages.
"The Status of Technology Strategy in Europe". IESE, Research Paper no. 103. (Presented at the TIMS/ORSA Meeting, Boston, April 30 - May 1, 1985), 41 pages.
"The Role of Macro-Engineering in the European Economic Scene". IESE, Research Paper no. 108. (Presented at the Macro-Engineering: The New Challenge Meeting, Washington, D.C., March 13-14, 1986), 24 pages.
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